Tom Jones Axing Sees The Voice UK Hit All-Time Low Ratings

The Voice UK has plummeted to its lowest-ever ratings, with audience numbers reportedly dwindling after Sir Tom Jones was axed from the show [1, 2]. The latest episode, which aired before the iconic battle rounds, failed to attract viewers, despite previous series enjoying strong figures for similar broadcasts ^[2].

Less than 1.5 million viewers tuned in on Saturday, even with the show strategically placed at 9 pm to avoid clashing with a two-hour-and-35-minute special of Strictly ^[2]. This significant drop has been widely attributed to the backlash over the decision to replace the veteran coach ^[1].

ITV bosses made the choice to shake up the coaching panel, and while Sir Tom was offered a role "in a different capacity," his chair was ultimately given to younger musicians ^[2]. Sir Tom expressed his disappointment publicly, stating he "did not want to leave The Voice" and loved the programme and its audience.

He revealed he was informed of the decision recently, with an initial reason cited as "financial difficulty with insurance," though ITV later spoke of wanting to "refresh" the show ^[2]. Sir Tom stated he was offered a "much-reduced role" that would involve an appearance but no involvement from the start, which he found unappealing. He commented that there's "never a good time to fire an 86-year-old who's still pretty good at his job".

Will.i.am remains on the panel, but Sir Tom has been replaced by Cheryl and Kelly Rowland, who makes her return for a second series ^[2]. Platinum-selling rap artist Aitch is also joining the coaching line-up.

An ITV spokesperson thanked Sir Tom for his "years on The Voice UK" and his "countless incredible and unforgettable moments," acknowledging the joy he brought to audiences and contestants alike ^[2]. Fans, however, have voiced their disapproval, with a petition launched to reinstate Sir Tom, arguing his "presence has been integral to the chemistry and success of the programme". The petition creator believes his removal has "disappointed millions of his fans" and deprived aspiring singers of his guidance. The story was first reported by The Sun and Mirror.