Win a £1,200 Highgrove Beds Set: Sleep Campaign Launched

Highgrove Beds is launching a bold new campaign called 'Restminster'—a play on 'Westminster'—to push sleep higher on the national agenda ^[1]. The Yorkshire bedmaker argues that Britain’s culture of running on empty is harming decision-making, with 79% of Brits saying they wouldn’t trust a sleep-deprived politician.

New research from the company reveals that nearly three-quarters of people have suffered negative effects from sleep deprivation in the past year, including forgetfulness, workplace errors, arguments, and poor financial choices ^[1]. Sleep doctor Dr Alanna Hare, who is supporting the campaign, warns that lack of sleep impairs attention, concentration, reaction time, and judgment.

To highlight the importance of quality rest, Highgrove Beds is giving one lucky winner a full premium bed set from its new Elements Collection, complete with a Highgrove Bolster ^[1]. The prize includes a choice of double or king-size bed, with medium or firm comfort levels, and features responsive springs, pressure-relieving layers, cooling fabric, and anti-partner-disturbance technology.

The full set is valued at over £1,200, making it a significant upgrade for anyone struggling with poor sleep ^[1]. The competition closes on 29 November, with entries available via a form on the Mirror and Daily Star websites^[2].

The campaign underscores a growing public concern about sleep quality and its impact on daily life, from personal well-being to national leadership ^[1]. With both the Mirror and Daily Star reporting the same details, the initiative appears to be a coordinated effort to spark conversation about rest in a high-pressure society^[2].