Kylie Jenner wears $50m Fantasy Bra at VS show, fans rage

Kylie Jenner caused an online storm at the 2026 Victoria’s Secret fashion show after being chosen to wear the brand’s $50 million Fantasy Bra — the most expensive in history, featuring a $22 million yellow diamond centerpiece and 4,410 natural diamonds ^[1]. The event, held in Culver City, California, marked the first time the iconic bra returned to the runway since 2018, and Jenner became the first non-Angel to wear it. Critics erupted on social media, with fans calling the decision 'UNACCEPTABLE' and accusing the brand of 'cheapening' its legacy. Many questioned why Jenner, rather than veteran Angels like Gigi Hadid, Adriana Lima, or Candice Swanepoel, was selected.

The backlash intensified over the show’s direction, with viewers criticizing the lighting, camera work, and the prominence of musical performances over the models ^[1]. Some fans noted the irony of starting the show with an unknown country singer before placing Jenner in the Fantasy Bra, calling it a 'slap in the face' to decades of VS legacy. According to one fan, the show was a 'damn mess' — a claim that has not been confirmed by any source beyond social media commentary.

Despite the controversy, Victoria’s Secret chief creative officer Adam Selman defended the choice, stating Jenner 'extends beyond fashion, beyond culture' and represents the brand’s new 'fandomonium' concept ^[1]. Designer Jacob Arabo confirmed the bra was made entirely of gold and diamonds, with fitting a major challenge due to the lack of fabric.

Meanwhile, Maura Higgins, 35, attended the show in a form-fitting white latex corset and leggings, drawing comparisons to the runway Angels ^[1]. Though not a model, her appearance was described as 'jaw-dropping' and rivaling the looks on stage. The show also introduced Solange Omon, the newest Angel, discovered through the brand’s YouTube series Angels Among Us. The story was first reported by Daily Mail and Daily Mail Showbiz.