88% of Brits waste money on duplicate groceries
New research reveals 88% of Brits accidentally buy duplicate groceries, leading to wasted money and food — and experts say simple habits can fix it [1].
A new study has uncovered a widespread kitchen habit costing millions of Brits money: 88% have unknowingly bought the same groceries twice, while 66% have thrown away food they’d forgotten about in their fridge [1]. The research, conducted by Hisense, highlights a common blind spot in home food management — leftovers are routinely pushed to the back, buried under newer purchases, and replaced without checking what’s already available.
Matthew Glynn, senior product marketing manager at Hisense, said the key to reducing waste lies in visibility and organisation. He recommended checking existing ingredients before shopping and placing soon-to-expire items at eye level in the fridge [1]. Small changes, such as using clear containers and labelling items, can help households make better use of their groceries.
The financial impact adds up: repeated purchases and spoiled food strain household budgets and disrupt meal planning. Over time, these small mistakes can lead to significant waste and overspending. Hisense suggests that better organisation — and even smart appliances — could help people track what they have and avoid unnecessary buys [1].
The company’s new PureView refrigerator, featuring advanced storage and visibility features, is being promoted as a solution to the problem. However, whether it reduces food waste in real-world use has not been confirmed [1]. The broader message remains: awareness and simple routines can make a big difference. The story was first reported by Mirror and Daily Star.
Sources
This article is based on reporting by the outlets below.
- Mirror: The costly supermarket mistake made by 88% of Brits - and six ways to avoid it
- Daily Star: Costly supermarket mistake made by 88% of Brits and here's six ways to avoid it
